The Power of Influencer Marketing
Influencer marketing may seem a new word, but actually it is not a new marketing concept. Influencer marketing is a strategy with the objective of getting the right individuals to talk about your products and services, with the end results of expanding your market base that will lead to an increase in your sales and profits. It is a fact that marketing by word of mouth has always been an effective and trusted strategy in marketing since it gives your products and services to be heard and known by your potential buyers.
The original methods used in marketing a company, product and service are megaphone, radio, television and others. The impact of the internet has led the development of a new kind of influencers called the online influencers, and thus marketing has a new method aside from the word of mouth method to make known a company, product or service.
You can build a relationship with your potential buyers by using these different online influencers called the social platforms and social media. Through the influencer marketing method, your business is given an opportunity to tap into your targeted market. What you have to do then is to know how to maximize the returns of the investment of this influencer marketing.
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There are some activities that would help you maximize the returns of your investment in influencer marketing, and these are what a marketing consultant would advise.
The first way is by looking for influencers that are within your scope of market and outside of your scope of market. For example, if you are involved in the manufacturing of furniture, it is good to check out interior design blogs, fashion blogs, DIY blogs and construction blogs, to see if they could have stated a need of furniture for their projects. Big names from the sports world, or movie world and others are good influencer marketing component, and also make sure that your targeted audience will be the first to know what is new with your company.
Since everyone likes to be acknowledged, and so another way to do this is to give rewards to your strong social media influencers by maybe giving them an exclusive use of your product or service, or be the first to get experience a new product offering or service. Through a way of letting them have a first-hand experience of your product or service, they will in turn give you their feedback and this information can be used in your market introduction all over. Generally, people like to feel important and special and it is good to be reminded of this. By doing so, your influencers will automatically re-tweet your product or service, or re-post about his or her experience to a bigger social media affair.
Next to mention in maximizing your influencer is to make your business relationship a personal one. Generally, these influencers have passion and knowledge about their industry and if you can get them in their terms, they will be mentioning about your product or service.