Everything About Google Penguin
Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. The way these tactics are described is called as link schemes.
As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.
Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.
January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.
Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.
September 23, 2016, Google has announced that Google Penguin is part of core algorithm. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.
If you want to ensure high ranking of your website, only follow the guidelines set by Google.