Business Success: Press Release Benefits to Your Business
Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can help you find the best press release distribution services.
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